There’s no reason for a watch to have a face in 2016.
Think about it.
What is a watch?
It’s literally a clock, shrunk down and strapped to a person’s wrist. That is Stone Age technology, at this point. You hardly ever even see actual clocks on walls anymore because everyone knows what time it is all the time now.
So if you’re going to have a watch at all then it should be more than a timepiece. It should be stylish or cool. This one is both.
The watch appears to be a simple black metal bracelet. Nothing gaudy or fancy about it. But when you want to know the time (or just show off your awesome new gadget) then you press a button to make hidden LEDs display the current time!
How cool is that?